Chicago, IL, October 16, 2012—-Rockit Projects, Inc., an award winning video production company, continues to explode with exciting ideas. In 2011, RPI won the W3 Award for “Cooper’s Day Out”, a promotional video for the Woodfield Chicago Northwest Convention Bureau (WCNCB). RPI has now created a concept that blends traditional marketing techniques with an innovative social approach in one LIVE event. This event was Character Caravan.
The objective was to get families from the Milwaukee area to visit the Northwest suburbs of Chicago and show them how much the area has to offer. RPI used their creative energy and keen insight into trends to propose a spectacular event called Character Caravan that included a tour bus, graphics, traditional marketing material, an online platform, and creative activities that would promote the area’s well known establishments in a fun and exciting way.
“It is not a new idea to travel to one location to promote another location but we took it 7 steps further. The eager participants were engaged throughout the entire experience and the event was continuously promoted,” says Pasquale Iannino, RPI’s Creative Director.
The participating attractions lent out their mascots to travel to the event location. Character Caravan was held at the Dave & Buster’s just outside of Milwaukee. In the early stages, the WCNCB created a landing page connected to their main website. Participants would register for the event and their emails and telephone numbers would be important for data collection. They would be encouraged to sign up for the scavenger hunt to win prizes donated by the participating attractions. “By creating the scavenger hunt, we were able to give more incentives for people to join the fun, while at the same time the attendees were learning about the establishments from the mascots,” says Iannino.
In the earliest stages leading up to Character Caravan, the WCNCB used multiple outlets in order to promote the event including radio spots and direct mail. While at the event, live Twitter tweets and Facebook posts were also sent out to promote the happenings. As children played games and hunted for giant fluffy mascots, they were also given the option to have their picture taken with the characters in the photo booth. The photos were later uploaded to the WCNCB social sights where families could view and tag themselves, thus promoting Character Caravan, the WCNCB, and all the attractions involved. In addition, RPI’s video and photography team captured the event which provided more promotional material for future use.
“This was truly a multidimensional event that sparked our creative abilities,” says Iannino. “Rockit Projects, Inc. strives and thrives on being innovative while keeping up with the trends in society. This is only the beginning.”