Teaming Up with IL Heart Rescue to Save Lives!

Rockit Projects Inc. teamed up with Cates Collaborative and Pink Hippo Productions to create a video series for the Illinois Heart Rescue Association, a non-profit group based in the University of Illinois. Educating the public about Sudden Cardiac Arrest was the focus, however, the challenge was not to produce a typical PSA.

Proper CPR lifesaving techniques infused with humor, pop culture and music came together in two videos that grab the viewer’s attention and provide serious education.

“Artie the Angry Heart”, an original animated character created with help from animators at Calabash Animation, was the star of the first video with his “straight talking” attitude.

“We were fortunate to have such a high profile animation studio work with us on this project,” says Pasquale Iannino, President of Rockit Projects, Inc. “The amazing talent that these animators have applied to our project has been invaluable. They went above and beyond for “Artie” and were able to give this character a life of its own! With an extensive history working with big brands like General Mills, Hasbro, and McDonalds, Calabash saw the value in this message and donated many hours to this project.”

The second video showcased the drumming talent of Chicago’s own Bucket Boys in a unique way. A pop culture scenario was used with the main character dropping to the ground with all the signs of Cardiac Arrest. The serious tone of the message was amplified by the beat of the buckets and a rap performed by a local Chicago Rapper. All blended harmoniously together to revive the character giving him a better shot at staying alive. Kevin McGurn, of Clutch Motion Studios in Chicago, edited this fast paced, attention grabbing video with a valuable lesson.

The distribution strategy varies for each video. They will be available on IL Heart Rescue’s website and their social media networks. “Artie the Angry Heart” DVDs will be delivered to schools throughout Illinois as a part of a new initiative by the organization to educate students on the new CPR procedure that eliminates mouth-to-mouth resuscitation and focuses on chest compressions.

“Keep your eyes open at Chicago’s sporting events because the organization plans to play a shortened version of the “Bucket Boys” video at Wrigley Field, Soldier Field, U.S. Cellular Field, and Toyota Park,” notes Iannino.

Rockit Projects, Inc. expresses their thanks to all those who donated to this great project and helped support this important cause. Huge thanks go out to Firehouse Studios for accommodations at their filming facility and to Atolito Catering for feeding their hungry cast and crew fabulous Mexican catering.


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