RP Uses Innovative Marketing Techniques @ Chefs’ Fest 2010
Chefs’ Fest 2010 turned out to be a great success! by utilizing a new concept of video testimonials, Rockit Projects Inc. was able to initiate interactive video marketing services to this event. Table #23 was the Rockit Projects section that included a separate video review booth for visitors to record their favorite elements of Chefs’ Fest directly onto the computer. From there, the food reviews go to a database and are held until approved by RP and the client. Once published, the reviewer is notified automatically via email, where a link of the video is sent along with.
“This was such a great new feature and a really cool concept” one reviewer said. “It was so easy and all I had to do was hit record, say my thoughts, then fill out a small form where I title my review, and hit submit!”
Rockit Projects Video Booth
Most reviewers walked out with great prizes from restaurants at the event, as their names were put into a raffle and drawn at the end of the night.
Video testimonials or reviews are a great way to entertain and add quality content that clients can use for promotional purposes or even further develop marketing statistics! Oh, and all of the reviews are able to go viral, and have full analytics.
